A $1 Million Business Is Just 100 Sales a Day.
Sell a simple product for about $30. Do it 100 times a day. That's over $1 million a year in sales. It's simpler than you've been told, and you probably already have what it takes to start.
That's revenue, not profit. The book shows every step to get there, in order.
You don't need a genius idea. You need a product people already buy.
Most people think a million-dollar business takes an invention, a huge bankroll, and a leap off a cliff. So they never start.
Ryan's approach is a lot simpler. Find something people already buy. Make it a little better. Sell it to people you already understand. Then add the next product they ask for.
What you think you need
- A brand-new invention nobody has thought of
- A huge pile of money up front
- A big following on social media
- A team of employees and an office
- To quit your job before you begin
What it actually takes
- A product people already buy, made better
- A small first order, funded in stages
- A list of buyers you build before launch
- You, a laptop, and suppliers who already exist
- A few focused hours a week, part-time
You probably already have what it takes. Check for yourself.
Tap everything that's true for you.
Three stages. One simple plan. Do them in order.
The hard part was never the work. It was not knowing what to do next. Once the steps are in order, each one gets easy, because you only ever have one job.
The Grind
- Pick your customer and your Gateway Product
- Find suppliers and line up your capital
- Build your launch list before inventory lands
The Growth
- Hit the sales and review milestones that matter
- Learn the funding move on page 166
- Choose a product #2 that feeds product #1
The Gold
- Launch new products without losing focus
- Grow repeat buyers with "relationship deposits"
- Turn it into an asset you can scale or sell
Written by someone who's actually done it.
Ryan Daniel Moran built a supplement brand from scratch to $10 million a year in sales, then sold it. Today he runs Capitalism.com and hosts its podcast, where he interviews founders building brands right now.
12 Months to $1 Million is the exact order of steps he'd follow if he had to start over today. No fluff, no theory. The plan.
"A million-dollar business does not start with a product; it starts with a person."Ryan Daniel Moran, 12 Months to $1 Million
"I believe that the book you are reading right now... is the next classic for this generation of entrepreneurs."
"I am confident that it will inspire a new kind of entrepreneur."
"I've never seen someone provide such a detailed playbook to hitting your first million."
It worked for them. Here's what they said.
Not only has our business gone from nothing to the mid-seven figures in just a few + years, but we sold our medical practice so that we can start our nonprofit more than a decade earlier than we thought.Jenna Zigler
Since discovering the '12 Months To $1 Million' plan, I have proudly built my first internet business beyond the seven-figure mark. It has allowed me to be a full-time entrepreneur and to live life on my own terms.Justin Ray
As of this past year, I am proud to say that our business crossed seven figures; the '12 Months To $1 Million' plans works, and I am proof of it! I love being a full-time entrepreneur and am so proud of what we are building.Jason F
These are exceptional results, not typical ones. What you get depends on your product, your market and the work you put in. The book gives you the plan. You do the building.
Why is a bestselling business book only $4.99?
Because the book isn't where we make our money. We'd rather put this plan in 10,000 hands at $4.99 than 1,000 hands at full price.
Some readers go on to work with us later. Most just take the plan and build. Either way, you get the whole thing for less than a sandwich.
for the same plan behind 340,000+ copies, plus:
- 42 Product IdeasFree
- "The Road to $1 Million" Starter PackFree
- 20 Founder Case StudiesFree
- Profit-Driven Purpose courseFree
The book, plus 4 bonuses that make it even easier to start.
Digital edition. Opens on any phone or computer.
12 Months to $1 Million
The complete, step-by-step plan, from your first product to a brand you could one day sell.
- 142 Product IdeasSkip the blank page. 42 ideas that fit the method, each with the customer it serves and what to launch next.Free
- 2"The Road to $1 Million" Starter Pack10 of Ryan's most important podcast episodes, arranged in the order the book follows.Free
- 320 Founder Case StudiesSee how the same plan played out for 20 founders, step by step.Free
- 4Profit-Driven PurposeA full 6-week course to line up your who, your why, and your business.Free
Founder stories in the bonuses are individual results and are not typical.
GUARANTEE
You have a full year to decide.
Read it. Use it. If you're not satisfied for any reason, email support@capitalism.com within 365 days and we'll refund your book purchase. You risk nothing.
The math is simple. The plan is simple. The first step costs $4.99.
Close this tab.
Keep the idea in your notes app. A year from now, you're still wondering if it would have worked.
Spend $4.99 tonight.
Read chapter 1. Pick the person you want to serve. By this weekend you know exactly what to sell first.
Quick answers
Do I need a lot of money to start?
No. You do need some, because a real product business buys inventory. The book shows you how to keep your first order small, test before you scale, and fund growth in stages. It isn't a no-money plan, and it isn't a bet-the-house plan either.
Do I have to quit my job?
No. The plan is built to start part-time. Plenty of readers build in the evenings and on weekends until the business can carry them.
I've never started a business. Is this for me?
Yes. It starts at zero: who to serve, what to sell first, how to find a supplier, and how to line up buyers before your inventory arrives.
What kind of business does it teach?
Physical-product brands you own, sold online. Not dropshipping, not flipping, not crypto. A real brand you could one day sell.
I've already launched. Will this be too basic?
No. Two of the three stages are about growth: the milestones to aim for, how to pick product #2 so it feeds product #1, and how to grow toward $1 million a year, then scale further or sell.
Is this the physical book?
This is the digital edition for $4.99. You get instant access, and it opens on any phone or computer.
What if it's not for me?
Email support@capitalism.com within 365 days and we'll refund your book purchase. No hoops.
Where should we send your book?
Start reading in the next 5 minutes. $4.99 for the book plus all 4 bonuses.